You should seek legal counsel to determine if your proposed SMS marketing will comply with relevant laws. While the latter originally applied only to emailed communications, some of its provisions have also been applied to SMS text messaging. In the US, the relevant laws are contained in the Telephone Consumer Protection Act (TCPA) and also in the CAN-SPAM Act. Depending on your location, there may be state and federal laws regarding whom your business can text and for what reasons.
#Best mass email marketing software software
This also means you won't need to craft your marketing messages on your phone's tiny keyboard.Ĭommon Features of SMS Marketing Software Mass text messaging The software is usually purchased as a cloud-based solution (also known as SaaS), meaning you can log in and use it from any computer. SMS marketing software provides a platform that lets you design, deploy and manage your text messaging campaigns. More on those in the Key Considerations section below.) (While it can be highly effective, SMS marketing isn't without its challenges and potential downsides. SMS marketing software contains a collection of tools and applications designed to help your company get started with SMS marketing and, most importantly, do so in a controlled and scalable way. And it's far more difficult.īut it doesn't need to be, with the right SMS marketing software. Most people can do that with one hand while waiting in line for coffee.īut sending many well-timed texts to a select group of customers and potential customers and tracking and capitalizing on the results- well, that's a whole different ballgame. In this Buyer's Guide we answer some of the most pressing questions buyers of SMS marketing software have about the technology and about the tactic in general.Ĭommon Features of SMS Marketing Software While emails and email marketing tools are familiar to most modern marketers, the same is not true of SMS marketing. Compare that to the 99 percent open-rate reported by SMS text message marketers and you'll quickly see why so many companies are interested in SMS marketing.īut SMS marketing has its own challenges, both logistical and legal. It is supported by all mobile phones, from the most basic to the smartest, and offered by pretty much all mobile networks and carriers worldwide.ĭepending on whom you ask, only about 20 to 30 percent of marketing emails get opened. SMS (or Short Message Service) is the messaging protocol used for sending and receiving text messages on mobile phones.